As a long-time user, creator, teacher and analyzer of financial models, I value financial modeling as a critical tool for helping founders get clear on how their business works:

How will you build your product?
How will you grow a customer base?
What are your operating costs?
What is the impact of churn on revenue growth?
How long is your cash runway?
How much investment do you need? When do you need it?
What is your company valuation?

With the help of an effective model, thoughtful and specific answers to these (and many other) questions will result in more than just a forecast of your company's potential future: they will inform what it takes to make your company successful and—more importantly—build your confidence as a business owner and a leader.

Financial forecasts are, by definition, speculative. They are an educated guess at best. But by analyzing key drivers and testing a range of assumptions you will gain the knowledge and insight investors are looking for in a founder.

Startup Virtue is an accessible tool to help you work through important questions at any stage in your company's growth. The outputs of the model, along with the insights you gather from refining inputs, will yield a detailed, actionable strategy you can confidently present to investors and partners.